I suspect that is absolutely true, Jules. My point is that the problem simply shouldn't happen because the cell should be robust enough to survive the journey and the inevitable knocks without losing alignment. A catastrophic blow can happen to any package, but that is what insurance is for.
I totally accept that teething troubles happen to all sorts of products of all standards and prices, but the solution is to fix the source of problem.
What we are talking about here is delivery by normal means resulting in a fit for purpose product reaching the customer, which is not rocket science, it's just what should happen. Hopefully that is where this story will end, with customers being able to order a 150ED from any retailer with a high degree of confidence that it will be spot on when it comes out the box.