Scam or no scam, that seems to be hot issue. Surely if a scam it sets out with intent to actively deceive by giving false or misleading information. The data base appears not to exist and the star naming process seems to be inconclusive, encompassed by the term 'novelty' However if the thought behind a lasting tribute appears genuine to the recipient, and brings well meant long term comfort, then perhaps scam is too strong a word. There are many other ways of showing long-term sympathy which are far less contraversal, just as effective and involve little or no cost,. Sadly in today's world of science and technology there is money to made in the 'emotions' business which is neither regulated or controlled. In the end it's all down to personal choice.